If gifted painters like Rembrandt and Constable were alive today, they will surely be fascinated by the sheer choice of colours produced by the Trend Beyond Colours 2020/21 (TBC 2020/21), a series of core colour themes launched by Nippon Paint Malaysia Group, Malaysia’s No.1 Paint & Coatings Expert. Even the surrealist artist Salvador Dali will gawk in admiration at this truly Asian Colour Palette!
In forecasting this series of enthralling Asian colour palettes, Nippon Paint has collaborated with Colour Hive, a company with 19 years of experience in forecasting colour trends across continents, to curate forward-thinking colour inspirations for the Asian region.
Leveraging on Nippon Paint’s leadership position in the coatings industry, Trend Beyond Colours 2020/21 is an extension of Nippon Paint’s inspirational vision to continuously encompass colour innovation through research and development whilst taking into consideration the most sought after colour palettes by consumers across the Asian market.
The Trend Beyond Colours 2020/21 features eight new shades across four themes, varying from vibrant and bold hues to delicate and pastel shades of the colour spectrum. The four themes are Raw Beauty, Precious Tale, Gentle Whisper, and Pop Life – each representing a specific persona and style inspired by the technological, economic, political, social and environmental influences that shape them, observing the balance between global trends and a touch of localism and regionalism in Asia.
Colours are a huge part of our everyday lives and by understanding the psychology of colours, it can improve the overall experience for an individual within a home or throughout their retail journey. Colours play a significant role in creating brand recall amongst consumers, and it also affects one’s emotions and decision making process. The colours featured in Trend Beyond Colours 2020/21 will definitely inspire consumers to choose a colour theme that best fits their way of life.- Ms Serene Pang, Asia Pacific Sales and Marketing Director of ColourHive, The Duha Group
THEME: RAW BEAUTY
Core Colours: Aztec, Shitake
Colours under the RAW BEAUTY theme are inspired by shades that sit between the boundaries of neutrals and tints. The warm neutrals – a combination of brown and beige shades – tend to bring with them an underlying warmth and rosiness, thus reflecting the influence of an earthy nature. The various shades of greens illustrate the importance of preserving nature in all their glorious diversity alongside a touch of orange, symbolising its goal to comfort and uplift. Be inspired with more colours under this theme!
THEME: PRECIOUS TALE
Core Colours: Turkish Tile, Winter Moss
The core colours of the theme, Turkish Tile and Winter Moss, are rich shades often known as the colours of positivity – bringing peace to a home, as well as good fortune to the owner. When paired together with other warm hues within the similar colour spectrum such as orange and red, the combination of colours will create an elegant and rustic look and feel to any space! Be inspired with more colours under this theme!
THEME: GENTLE WHISPER
Core Colours: Plymouth Notch, Castle in the Air
Plymouth Notch and Castle in the Air – core colours under this theme – are neutral yet delicate shades, offering a fresh breath of colour amongst the other monochromatic hues within the same palette (think slate blue, and deep shades of purple). Embracing the concept of serenity and tranquility, these two shades will give the space a polished and luxurious feel when used. Be inspired with more colours under this theme!
THEME: POP LIFE
Core Colours: Golden Charmer, Pink Floss
The vivid and bold nature of Golden Charmer and Pink Floss inject a sense of joy and contentment into any space, especially when complemented with neutral or beige tones for a stark contrast. For a modern and chic space, the bright tones can be paired together with the textured paint series for a unique and refreshed look – one that will surely grab the attention of others! Be inspired with more colours under this theme!
Contact Nippon Paint Malaysia for Your Architectural Coatings Needs Today.
Customer Careline: 1-800-88-2663
E-mail: customercare@nipponpaint.com.my
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